Tata Motors, the world's cheapest car maker has written a new history in Automotive industry by unveiling its GoldPlus Nano car, which is now the world's first ever gold jewellery car ! People of Mumbai eye witnessed the launch of this car, worth Rs 22 crore [nearly $14 million], on September 19, 2011 !
Ratan Tata, Chairman of Tata Group had attended the ceremony to launch GoldPlus Nano, which is contrary to Nano car costing around Rs 1.2 lakh.
GoldPlus Nano car is built to celebrate 5,000 years of jewellery making industry in India and is made up of 80 kg 22 carat gold and 15 kg silver, with many precious gemstones ! At least 14 different kinds of jewellery making techniques have been used to design this car, to symbolize the diverse and culturally distinctive jewellery art in India.
Ratan Tata, Chairman of Tata Group had attended the ceremony to launch GoldPlus Nano, which is contrary to Nano car costing around Rs 1.2 lakh.
This car is not for sale ! Though this car is fully functional and valued at Rs 22 crore, Tata Group has decided to use this car for promotional purpose. This car will travel to all the GoldPlus showrooms at 29 locations around the country.
